Simply High Extracts was created in 2016 with the goal of bring a gourmet vegan infused Canna Butter and Extra Light Olive Oil to the legal cannabis market. We have been collaborating with top chefs all over building our brand, while also providing easy 15 min recipes on our website to go along with our products. We sold out catered events and provided cooking demo’s to new cannabis user of all ages and backgrounds.
For the last 6 months we have been striving to acquire licensing to bring our products to legal shops like Euphorium (a black owned dispensary) & Med Men. We are proud to say we have accomplish that goal and will be in legal dispensaries coming September!
This is a big accomplishment for myself and also the black community of LA. I’ve personally seen the effects of harsh scrutiny in LA neighborhoods for cannabis. To see the liberation of this medicinal herb, and see the people oppressed by prohibition capitalized is something that strove me to that goal of becoming licensed and entering the market the first black owned gourmet cannabis cooking extracts brand!
From the owner:
My name is Daniel Olujide George owner of Simply High Extracts. I’m Nigerian/American, born and raised in south central Los Angeles. I started this business when my father passed away from leukemia in 2016. Like most parents he was reluctant to share with me he used to be a cannabis user, in order to show me what is was like to live a life free of influence. I love and appreciate him for doing so. However, it inspired me to create a way to introduce the benefits of cannabis to people like my father and also people suffering from sickness and other ailments, while bringing a creative “do it yourself” approach to the edible industry.
Host and curator ChaVon Butler lightbulb for her video series during a time( losing her mother to pancreatic cancer in 2016) that she needed exactly what she represents, a woman of color and believer of the most high God, Christ, well informed on the medical benefits of cannabis, and an informative resource or community.
The series of conversations amongst women of color opens a healthy and comfortable space for others to share experiences, education, and create representation in the cannabis industry.
“When I started doing research on cannabis and the medicinal benefits, I was so mind blown. I knew that many people of color suffered from the stigma, I knew that it was a thing that we didn’t talk about on this level , I knew that it was shunned upon. I knew that a lot of black men are STILL institutionalized for it. I knew that I needed to be a part of the change.”
By ChaVon Butler Instagram @cannabrowngirl
Last weekend I had a crisis with my 15 year old son. He had an anxiety attack during school hours. The attack was intense enough to make my son consider suicide.
A few months ago I decided to put my teenage son in therapy. There were no real alarms or red flags. I was just being a mom that wanted my son to have good physical and mental health. As a victor over child abuse I understand the importance of being able to communicate your thoughts and feeling with someone that just gets it. I felt very alone as a teenager and I never wanted my son to feel as I did.
Many years ago I noticed my son was having a difficult time focusing in school. I started doing research on CBD and ADHD (Attention-deficit/hyperactivity disorder). I never wanted to medicate my son however all the methods we had been using weren’t having good results. All the information I read said that it could help. I knew I was having great results from using CBD oil regularly. I hopymy soon would as well.
The results were amazing and he’s been using it for years. Unfortunately it’s difficult to ensure a teenager takes his medicine EVERY DAY!
Friday, during school one of the teachers noticed ny son didn’t look himself. He questioned his physical health and my son answered he was fine. Later that day he approached a teacher he trusts and shared how he was feeling. That teacher called his uncle that works at the school he attends. By the time my brother in love got to my son my son was in full panic mode. His heart was beating fast and he was calmly suggesting he should kill himself. His panic was so real you could feel it through his chest.
My brother in love talked to my son until he felt his heart slow down. Asked had he taken his supplement, my son had not. The uncle gave him his CBD supplement and they went home. By the time it was bed time he was calm and relaxed.
Turns out my son hadn’t taken his supplements in months.
The following morning he took another dose of CBD and had a phone conversation with his therapist. Although we all agreed he was feeling better my son insisted he wanted to be checked into a center.
Saturday afternoon, 2pm I checked my son into a mental health center for youth. Yes, this black mom had to admit her black man child into a mental health Center for youth.
5 years ago I wouldn’t have EVER been able to deal with my son’s mental health with the same urgency as I do with his physical health. Before Cannabis I was under the impression only black people with real issues go to therapy and or people that can afford it. The post Cannabis me has served thousands of Black adults with non diagnosed mental health issues like anger, depression, high stress levels, anxiety, and bipolar. Many of them had been self medicating with weed since the age my son is now.
Today my son is feeling well. He’s back in school and he’s taking his CBD daily.
In the industry I joke about the guy who is still slanging marijuana as a gig. How he must really have had to learn his profession to compete with big industry. How “slanging” trees probably has had to become a passion not just a hobby. How at this point, he should consider going legit or get a new gig!
Actually, that is “I joked” past tense. My awareness to my community struggling to understand the dynamics of an industry that capitalizes on them as consumers but doesn’t allow them entry as owners is diabolical. The truth of falsely criminalizing people of color to easily marginalize them later is criminal. It’s constant with the way America works but looked upon as a habit.
I remember shrugging off the idea that Big Business would take over the Cannabis industry. Why would Big Business want to take a risk like Cannabis. You can’t bank and you can’t duplicate the model. How would Big Business find this “risk” worth taking?
I was WRONG!! Big Business is here
Simply put, the money keeps flowing. I’m sure they believe, everything else will work itself out.
Meanwhile people of color are still in prison on crimes Big Business is making billions off of. Oh, and I haven’t forgotten the fucking war on drugs was really a war on people. War is Big Business! Of course! I’m shaking my damn head at that bullshit!
As I, a woman of color, fight the war of marginalization in life, I mean business, my bad. I see far too clearly how difficult the road ahead is
1. I’m Black in an industry where I’m 6 times more likely to get arrested for possession over my white counterparts.
2. I’m a leading woman in an industry where I’m usually best served as the pretty glorified Cannabis waitress (budtender)
3. I’m a black woman that has been depicted in media as a haughty, aggressive, foul mouthed, emotionally ignorant person.
I may not be out here like the small Cannabis busines owner “slanging” my products. But I am out here! I’m fighting my own wars in this industry. Trying to manipulate the codes and maneuver through regulations to ensure justice for that small business owner that wants HIS chance at the free flowing money risk.
We are 50 years past the Civil Rights act becoming law and I’m STILL worried about being a “double” minority in my work place.
It’s been a little over 6 week’s since I started my new job and position. I am now the Marketing Director for a cannabis wholesale company. I truly love my job. I enjoy creating new ideas and honestly “just doing business.” This job truly is a dream come true. Since the day I fell in love with Cannabis I’ve wanted to be able to impact the products that make it to the market. I believe in quality and patient specific medicine and that is the core of this company.
Recently the company did a leadership change. There was no warning. The current CEO retired and then there was a new CEO the next day.
When my current CEO left the office I had a moment with my office mate. I call her my kindred spirit sister. She’s a smart humble married white woman that works part time because she has prioritized being a mother over business. Like me, she loves our God and loves people unconditionally. I call her my kindred spirit sister because she lives the life I wish I had and does that unapologetically. In the 21st century choosing to be a wife and a mother over breaking the glass ceiling is a courageous choice.
In our moment we talked about her fears and concerns. She described what she thought was her non importance. I shared with her how leadership change can be just what the company needed to get to the next level. As we chatted and I eased her concern I had indirectly eased mine as well. I finished my day and slept well that night.
The next day I came in early as I always do and began my work day. A little later the retiring CEO came in. He was uneasy and I could feel it. His energy was so nervous it was stressing me out. I had to go for a walk and dose. I knew the change was hard for him but good grief! When I returned, my office mate had started her day. She immediately told me she hadn’t slept well. I told her not to worry. Asked her to take her CBD and it would all be ok.
As the day went on everyone was becoming more and more nervous. It was driving me crazy!! As much as I tried not to give in to worry, my environment wouldn’t have it. As I sat at my desk working, it dawned on me. I am a Black woman with locs sitting in an executive role in a predominantly white Male industry. I panicked! I mean I literally panicked! I started crying and had to excuse myself.
The Civil Rights act passed to ensure that all men and women are created equal. The reality that people are STILL marching for me to get an equal wage as a woman and #BlacklivesMatter is an actual movement to remind people not to forget I’m their equal, all flooded my mind at once. I had forgotten I was black. Not that I don’t look in the mirror everyday and affirm my black beauty, but for a few weeks I was being judged on merit alone.
Don’t get me wrong I was working in black girl excellence EVERY DAY but that’s many of my sistas personal work ethic. We know someone is always after our job, so we out work everyone else as a habit. What I’m saying is, I hadn’t had to deal with anyone that didn’t know my capabilities. My ethnicity wasn’t in question because my performance spoke louder.
Here I am, in an executive office, judging myself as being “too black.” I started questioning my hair choice over my resume. I was panicking and had to share with someone. I hadn’t told my family about the change, because I didn’t need the added stress. I chose my kindred spirit sister. I knew the understanding would be a little over her head but I had shared many other intimate things with her and she handled them well. I sobbed as I told her I was concerned. I told her I share with her comfortably because we are the same and want the same things. That our friendship had allowed me to believe in the impossible again. I thanked her for loving me and affirming me as a lady not just a woman. But as much as we were the Same we are different and in THIS moment I’m super aware of our differences.
I explained to her that in spight of my loving disposition my black skin could change my being “firm” as me being aggressive. That although I’m a team player, my quick business wit could be considered non compliant and my “lets get the job done” could be considered impatient. That all the things my resume says could be non existent in the case of being black. I explained that my hair could be considered a trait of defiant or lazy behavior. I told her I was afraid of who he sees when he sees my confidence in my black skin.
Although I’m sure some of what I said was foreign to her. She didn’t disregard my fear. She emphasized and told me she wished the world was different but she knew I was right. She said exactly what I needed my “friend” to say, she said… I hope he gives himself the opportunity to know the asset you are.
I took my CBD tincture and waited for the calming effect to happen. Once it did I was ok again and I got back to work.
My new CEO did allow himself the opportunity to get to know me. AFTER he agreed to keep me on, I shared with him my concerns. I had an honest and open dialog with him. He received it and told me he’s aware of the “good ol boy” ideology of this industry but he assured me, he expected the same level of excellence from ALL his employees. He said everyone would be rewarded or not based on their merit. And I believe him.
Nature’s Kindest Delbert and Dyran have been working on this project for over 2 years. Congratulations to them and their partner Stephanie for being consistent and seeing this thing through.
You can ask for Nature’s Kindest at your local Nevada Dispensaries.
Interview was done LIVE on Facebook on Nov 2016 by A’Esha Goins & Eboni Browning