Simply High Extracts was created in 2016 with the goal of bring a gourmet vegan infused Canna Butter and Extra Light Olive Oil to the legal cannabis market. We have been collaborating with top chefs all over building our brand, while also providing easy 15 min recipes on our website to go along with our products. We sold out catered events and provided cooking demo’s to new cannabis user of all ages and backgrounds.
For the last 6 months we have been striving to acquire licensing to bring our products to legal shops like Euphorium (a black owned dispensary) & Med Men. We are proud to say we have accomplish that goal and will be in legal dispensaries coming September!
This is a big accomplishment for myself and also the black community of LA. I’ve personally seen the effects of harsh scrutiny in LA neighborhoods for cannabis. To see the liberation of this medicinal herb, and see the people oppressed by prohibition capitalized is something that strove me to that goal of becoming licensed and entering the market the first black owned gourmet cannabis cooking extracts brand!
From the owner:
My name is Daniel Olujide George owner of Simply High Extracts. I’m Nigerian/American, born and raised in south central Los Angeles. I started this business when my father passed away from leukemia in 2016. Like most parents he was reluctant to share with me he used to be a cannabis user, in order to show me what is was like to live a life free of influence. I love and appreciate him for doing so. However, it inspired me to create a way to introduce the benefits of cannabis to people like my father and also people suffering from sickness and other ailments, while bringing a creative “do it yourself” approach to the edible industry.
Host and curator ChaVon Butler lightbulb for her video series during a time( losing her mother to pancreatic cancer in 2016) that she needed exactly what she represents, a woman of color and believer of the most high God, Christ, well informed on the medical benefits of cannabis, and an informative resource or community.
The series of conversations amongst women of color opens a healthy and comfortable space for others to share experiences, education, and create representation in the cannabis industry.
“When I started doing research on cannabis and the medicinal benefits, I was so mind blown. I knew that many people of color suffered from the stigma, I knew that it was a thing that we didn’t talk about on this level , I knew that it was shunned upon. I knew that a lot of black men are STILL institutionalized for it. I knew that I needed to be a part of the change.”
By ChaVon Butler Instagram @cannabrowngirl
On Sunday night I had a conversation with my team about staying engaged with our patience.
It’s been 37 days since we’ve been recreational and I’ve seen as many people in those days as I have all year. It’s been overwhelming! I feel like I’m being pulled in 100 different directions and I haven’t necessarily been effective.
It’s not my intent to be absent in the moment but it’s happened more times than I’d like to admit.
Sunday I had an African American couple come into the dispensary RIGHT BEFORE WE CLOSED! I could see they were skeptic but I was “too busy” to consult them. I was in the cage watching them go from one consultant to another.
They were in our consultation space for 45 min.
I have EXCELLENT consultants but on this particular Sunday, none of my consultants were African American.
As I watched the couple in my camera I began mumbling to myself, “why were they taking so long?” Why in the hell hadn’t my consultants closed this deal. What the hell was the problem?!
I sat in the cage fuming. I was tired and I wanted to go home!
We close at 6:00pm. At 6:15 they Finally came to the cashier. As the cashier was repeating their order, they turned around and started walking to another display case asking questions.
By this time I’M OVER IT! I come out of the cage with the intent to get them out of my store. As I’m walking from the cage to them I catch a glimpse of my reflection in the glass window. I see the sternness of my face and in that moment..I was aware and awoke.
I relaxed my jaw and reminded myself why I get up every morning.
As I approached the couple I could see their concern. I asked the questions I knew no one had asked. The same questions I always ask my patience.
1. What will we be using Cannabis for?
2. What are you currently using?
3. What part of Cannabis frightens you?
Anytime I’m going to Consult I know I need the WHOLE story and my people love to tell me their stories. That’s how I’m able to be most effective.
I found out He was a diabetic bus driver with chronic back pain and arthritis. He can not use THC.
I suggested some things but because I suggested something completely different from my consultants he was skeptical.
By this time it’s 6:30 pm and my team is watching.
I’m finally COMPLETELY engaged with this couple. I’ve made up my mind that they were leaving believers.
I pulled out my handy sample kit. Sprayed his hands with a CBD pain elixir. Kept talking to him in a calm voice and waited for him to feel the relief.
His pain subsided, he was amazed. My team was in awe and I had finally won his trust.
It’s easy to disregard the people by “doing business as usual” but that is NOT why I fell in love with Cannabis.
I fell in love because I love to serve and I knew, if the people would believe, Cannabis could assist my people that suffer with lifetime illnesses have a better quality of life.
I’m NEVER doing business as usual. I don’t care about impressing people. I’m ALWAYS looking for the next opportunity to make an impact.
It is my pleasure to serve.
Engage with my at http://www.Urbanlasvegas.com
Day 3 of legalization in Nevada and I’m lying on my couch thinking about how many of my uncles, brothers and father’s are still incarcerated because of this plant I’ve been legalized to sell.
I think my community thinks I’ve forgotten. I’ll Never Forget who’s blood was shed for my opportunities. As a matter of fact, I strive for excellence in an industry where I’m less than 1% because I’ve been impregnated with the responsibility to be the best BECAUSE I am the less than 1%.
It’s now my responsibility to know more, shine brighter and be even more available. Its become my duty to educate and promote Black own and Black ran Licenses in the Industry. To expose people of color in the Industry so that our youth can have someone to aspire to be.
I also consider it my responsibility to destigmatize African Americans in the Marijuana Industry. I get offended when people assume I’m somewhere “getting high” just to get high because I’m “in the Industry.” Then when I’m with my white counter parts they are being considered Industry leaders and are being asked legitimate industry questions.
The media strategically puts African Americans on the news in their stories. They want to pacify us to believe we are more. We aren’t….
I won’t forget.
1 day before our first legalized Independence day in Nevada and I’m STILL fighting for my freedom. I KNOW the police pulled over African Americans this weekend to see if they were High. I know our neighborhoods are being over policed and targeted because “we’re getting high.” I haven’t forgotten.
I love this Nation but I don’t always feel loved by this Nation. I’m still the black girl working in an industry where they call my brothers thugs.
I won’t forget BECAUSE I’ll always be Black first.
About a year and a half ago, I was at Applebee’s with my mentor having all day marijuana meetings. That day we were at Applebee’s for about 10 hours. We got there for lunch at noon and I remember having to damn near hitch a ride home around 10 p.m. That was a very busy and memorable day. We met with a realtor, an engineer, a doctor, the partners, potential employees and of course a cultivation owner.
As we were finishing our meeting with the engineer, I was ordering my 5th round of drinks when in walks two young African-American men. They introduce themselves to my mentor as G5 Cultivation. Up until that moment, my mentor and I weren’t aware of any other African-Americans in the Las Vegas area cannabis business. It was a pleasant and greatly inspiring moment.
Larry Smith and Shawn Holman comprise G5 Cultivation, and are also natives of Las Vegas. Larry is a successful local businessman and Shawn is a local electrician. Larry can be described as being strong in stature while Shaun noticeably wears a head wrap which honors his culture. Both men confidently shake my mentors hand and sit with us at the table. At that point, we ordered more food and began to dialogue on the upcoming changes to our city as the cannabis industry begins to boom.
Today, we are in the dawn of the opening and launch of G5 Cultivation. Our launch party is set for June 7th, 2016 at the SLS Hotel and Casino as the city of Las Vegas eagerly awaits the arrival of its FIRST black owned and black funded marijuana farm.
Larry, why did you decide to get into the marijuana business?
Larry: Shawn pursued me and thought it would be a great challenge for us. The more I researched and learned about the culture the more I saw the opportunity to help the people and make an impact in my community.
How important is the support of your family while running your business?
Larry: It’s EVERYTHING to me. Without my family and friends, my business won’t have life.
Is being a marijuana farmer harder than you thought it would be?
Larry: No, not at all. It really is a lot of fun. I enjoy the challenges this business has to offer. I wake up early every morning and dig in. I also like being the diversity in the business. It means that I have an opportunity to be the first. That is a great feeling!
What are your highest expectations for the cultivation business?
Larry: Do your best!
I really only have one expectation for myself in this business, “Touch the line.” It’s a basketball term that means, “Don’t cheat yourself.”
If you had to do it all over again, would you?
Larry: Absolutely! Without the cultivation there is no product. The farmer is essential to the cannabis business. This is the best business to own in the cannabis business.
What advice would you give someone who wants to be in the cannabis business?
Be prepared to bust your ass and do the work because there are others that are busting their ass as well.
What legacy do you plan to leave for your children?
To just simply be kind, humble and do right by others. Those three things will always open doors and will carry them further than anything else I could leave them.
You can follow Larry and Shawn and their adventures of Selling Marijuana Legally on YouTube.
By A’Esha Goins